Project Analysis

SaaS Demand Generation Engine With AI Content Systems


Project Overview

This project involved designing a complete demand-gen engine for a SaaS platform, powered by AI-driven content clustering, CRO experimentation, and automated briefs. The objective was to strengthen demo request volume by aligning product value with the real language users were searching for.

The result was a fully operational content + CRO engine that integrated AI and analytics at every stage.

Categories

App Design

Client

Chekin Corp

Workflow Architecture

Phase 1 — Keyword & Topic Research

  • Built LLM-ready content clusters around pricing, comparisons, value props, use cases.

  • Identified friction points from user reviews + Reddit threads.

Phase 2 — CRO & Landing Page Optimization

  • Tested CTA hierarchy

  • Redesigned pricing sections

  • Reworked feature layout based on heatmaps

Phase 3 — AI-Powered Brief Automation

  • Meta tags

  • H2/H3 structures

  • Competitor gap analysis

  • Internal linking

  • FAQ generation

All created automatically.

Phase 4 — Attribution & Reporting

  • GA4 engagement scoring
  • UTM-based demo quality tracking
  • Looker dashboards

Real-World SEO Impact

  • 51% increase in demo requests in 90 days
  • Cleaner attribution for paid + organic
  • Faster content deployment

AI Components Used

  • GPT & Claude: brief generation + rewriting
  • Embeddings for topic modeling
  • Looker Studio dashboards
  • CRO analysis tools
  • GSC/GA4 API sync

Future Enhancements

  • Add AI persona generator from customer call transcripts
  • Build an automated “demo intent predictor”
  • Expand international SEO targeting

Branding Nice Studio

I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because those who do not know how to pursue pleasure rationally

Categories

App Design

Client

Chekin Corp

Let’s Build What’s Next

From technical SEO automation to deep embedding workflows, I help brands build systems that improve rankings and drive measurable business outcomes.

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