Multi-Brand Portfolio Optimization
Project Overview
Over the years, I’ve led SEO, content, and performance strategy across multiple Canadian brands in home services, automotive, SaaS, and retail.
This project consolidates the frameworks I built to scale results across:
- Prestige Carpet Cleaning
- Prestige Duct Cleaning
- ProSolutions Inc.
- Kia Canada
- PostNow.ca
Categories
App Design
Client
Workflow Architecture
Phase 1 — Technical Alignment
- Standardized Core Web Vitals.
- Refactored tracking systems (GA4 + GTM).
- Implemented structured data across all properties.
Phase 2 — Category-Specific Strategy
Prestige
- Local SEO engine
- Reddit intelligence
- Embeddings-based linking
- Seasonal content
ProSolutions
- HVAC landing page redesign
- Water heater + furnace topical maps
- CTR optimization using AI
Kia
- Dealer landing template optimization
- Schema improvements
PostNow
- Direct mail comparison pages
- Pricing model CRO
- Content clusters around “Neighbourhood Mail”
Real-World SEO Impact
- 3,500+ leads influenced
- Local rankings increased across all Prestige locations
- HVAC services gained stronger visibility during peak months
- PostNow gained higher keyword ownership in direct mail niche
- Improved CTR + engagement across all sites
AI Components Used
- Embeddings clustering
- SERP scraping
- Reddit sentiment analysis
- GBP review mining
- GA4 + Looker Studio dashboards
Future Enhancements
- Combined portfolio-wide AI insights dashboard
- Cross-brand trending-topic alerts
- Predictive seasonal planning engine
Branding Nice Studio
I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because those who do not know how to pursue pleasure rationally
Categories
Client
Let’s Build What’s Next
From technical SEO automation to deep embedding workflows, I help brands build systems that improve rankings and drive measurable business outcomes.
If you’re exploring AI-powered SEO infrastructure,
let’s make it happen.
