Industrial B2B SEO Transformation (Energy & Inspection Services)
Project Overview
This project focused on transforming the SEO performance of an industrial energy/inspection services company operating in a highly competitive B2B sector. The challenge: most competitors relied heavily on expensive paid ads, while the organic footprint was underdeveloped due to weak landing pages, outdated content, and no local optimization.
The goal:
Build a scalable, SEO-first growth engine using AI-driven insights, RICE prioritization, and high-value service + location landing pages.
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App Design
Client
Workflow Architecture
Phase 1 – Technical & Performance Diagnostics
Ran full technical audit (CWV, indexation, crawl depth, JS rendering).
Fixed sitemap inconsistencies and removed legacy URLs.
Cleaned up thin content and redirected redundant pages.
Implemented structured data for service, FAQ, and local schema.
Phase 2 – Competitor & Demand Analysis
Analyzed 20+ competing B2B inspection companies.
Extracted pricing trends, service terminology, and buyer intent signals.
Pulled Reddit and industry forum discussions to identify pain points such as:
turnaround times
emergency inspection availability
certifications and compliance
reliability & trust factors
Phase 3 – Location & Service Landing Pages
Created fully optimized landing pages for high-value terms:
“pipeline inspection services”
“industrial NDT/NDE testing”
“24/7 emergency inspection services”
“weld testing & radiography”
Each page included:
AI-assisted copy aligned to industry language
Conversion-first CTAs
Inspection process breakdown
Trust-building elements (certifications, experience, service radius)
Internal linking paths based on embeddings
Phase 4 – GBP Optimization & Local Signals
Reworked GBP profiles with accurate categories, Q&A, image EXIF metadata, and service attributes.
Created geo-relevant local pages to support location signals.
Synced call-flow tracking to map high-intent demand hours.
Phase 5 – Prioritized Roadmap Using RICE Scoring
Built 3-month roadmap ranking tasks by: Reach, Impact, Confidence, Effort.
Ensured highest ROI tasks shipped first.
Real-World SEO Impact
- 120% increase in non-brand organic clicks
- Dramatically stronger lead flow for time-sensitive inspection services
- Improved rankings for technical, high-value terms
- Better quality traffic with higher conversion rates
AI Components Used
- Claude / GPT for industrial topic modeling
- Screaming Frog embeddings for link mapping
- GA4 + GSC for performance scoring
- EXIF geo-tagging tool
- Custom RICE automation template
Future Enhancements
- Add AI-driven competitive benchmarking dashboard
- Integrate automated monthly insights reports
- Build a “service bundle recommender” for cross-selling based on demand clusters
Branding Nice Studio
I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because those who do not know how to pursue pleasure rationally
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From technical SEO automation to deep embedding workflows, I help brands build systems that improve rankings and drive measurable business outcomes.
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