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App Design
Client
Project Overview
Project Overview
This project focused on building a scalable Local SEO framework for multi-location home services brands, improving call volume, bookings, and hyper-local visibility.
Using GBP optimization, image EXIF enrichment, Reddit insights, and structured content improvements, I built a local growth engine that compounds every month.
Categories
App Design
Client
Workflow Architecture
Phase 1 – Local Data Collection
Audited GBP profiles for 7+ cities
Pulled review sentiment clusters
Collected seasonal trends via Reddit + GSC
Analyzed call tracking + emergency call flows
Phase 2 – Google Business Profile Optimization
Enhanced listing completeness
Added high-value service categories
Rewrote descriptions based on Reddit language
Added geo-tagged photos with enriched EXIF data
Posted weekly updates with seasonal CTA focus
Phase 3 – Local Content & Landing Pages
Created city-specific landing pages for high-value services
Added location-specific FAQs and seasonal keywords
Implemented internal linking paths based on demand clusters
Added trust boosters (reviews, badges, “verified technician” components)
Phase 4 – Reporting & Growth Loop
Created Looker dashboard tracking calls, bookings, and local visibility
Connected GSC properties showing keyword movement by city
Ran monthly RICE prioritization for local content pushes
Real-World SEO Impact
Bookings up +18% YoY across key locations
Ongoing improvement in non-brand local visibility
Emergency service call flow increased due to seasonal optimization
Significant lift in CTR for city-specific queries
AI Components Used
- GBP API (via SerpAPI)
- EXIF data embedding tool
- Claude for rewriting pages using “local intent” language
- Reddit trend scraper
- Looker Studio dashboards
Future Enhancements
- Add AI-generated local posts synced weekly
- Build automated “seasonal opportunity alerts”
- Add sentiment-based ad copy adaptation
Branding Nice Studio
I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because those who do not know how to pursue pleasure rationally
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Client
Let’s Build What’s Next
From technical SEO automation to deep embedding workflows, I help brands build systems that improve rankings and drive measurable business outcomes.
If you’re exploring AI-powered SEO infrastructure,
let’s make it happen.
